It is difficult for many businesses to find qualified clients. In the digital age, it is even harder to find customers. It doesn’t matter how much money you spend on advertising campaigns; it is virtually impossible to make sure that the ads reach the right people.
Marketing perspective, “leads” could be used to describe anyone interested in a brand’s offerings. You can find leads in many ways.
Brands make the most common marketing mistake of thinking that all leads are equal. The quality of your leads is far more important than the quantity when it comes to finding clients/customers for your product or services.
Consider this: How many potential clients would be attracted to your ad if it were to appear in 100 people’s feeds? It would depend on the product.
Here is where the importance of finding qualified leads comes in. There is an ideal client persona for every brand. Knowing your target audience is important. Trendy jewelry companies will target young women who are interested in fashion. A company selling auto body parts will appeal to people with an interest in cars.
How do you generate leads?
..is the most common question we get asked by our potential clients.
Firstly, we’d like to make it absolutely clear that we possess no “secret knowledge”, nor is there an overly complicated methodology involved in our processes. We generate leads through various well-known pay-per-click (predominantly via Google Ads and Bing Ads) along with Digital / social media platforms.
The key to our success and the main difference between US and other lead generation agencies is that we have been professionally managing numerous online lead generation campaigns since 2014.
This doesn’t necessarily make us the best lead generation company in Pakistan, but it definitely guarantees that we know the most cost-effective lead generation funnels, latest lead generation techniques and best practices, inside-out.
How our lead generation work for you?
Our ultimate goal is to develop a tailored lead generation campaign which is built around your business objectives and has the intention of generating leads that are ready to “strike a deal”, so you basically just need to close the sale.
Initially, we start by collaborating with you (and your sales team) by asking about your previous experience with leads. We would then carry out extensive research and analysis, so that even before we commence putting your campaign together, we know exactly who your online competitors are, who your ideal customer is, where they spend time and how they behave online.
One of the most important parts of our lead generation service is a dedicated website (or landing page). Based on our research findings, we will build a website that not only showcases your products and services, but also educates and guides prospective clients to taking the next step, ultimately converting them into leads.
Our aim is to retain you as a customer for as long as possible, so our job is keeping you satisfied by generating leads that meet your expectations